Undersecretary Abdulgani M. Macatoman of the Philippine Department of Trade and Industry, together with Philippine Embassy Chargé d’ Affaires a.i. Pete Raymond V. Delfin, led the Philippine Delegation during the Launching Ceremony of the Brunei Halal Showcase (BruHAS) 2018 on 08 August 2018 at the International Convention Center (ICC), Bandar Seri Begawan. The event was officially launched by Brunei Minister of Energy, Manpower and Industry (MEMI), Dato Seri Setia Dr. Awang Haji Mat Suny bin Haji Mohd. Hussein.
Also in attendance were Ms. Maria Cynthia Ricafort, Commercial Counsellor of the Philippine Trade and Investment Center based in Singapore; Mr. Gary Auxillian, Director, Office of the Undersecretary for International Economic Relations Office, Department of Foreign Affairs; and officials from the Philippine Accreditation Board, Zamboanga Ecozone, and the Philippine Embassy.
Immediately after the opening ceremony, Dato Haji Mat Suny, together with Undersecretary Macatoman and Chargé d’ Affaires Delfin, viewed the exhibit featuring more than 100 participants from the food, cosmetics, fashion, pharmaceuticals, household products and Halal services sectors. The participating companies comprised of local, Brunei-based international companies, and invited international companies from the Philippines, Malaysia, Indonesia and Taiwan.
A total of ten private sector companies from the Philippines, in coordination with the Department of Trade and Industry and the Embassy of the Philippines, participated in the BruHAS exhibit held at the ICC. The Philippine Halal pavilion is filled with proudly Philippine-made products from 10 private sector companies that have all received halal certification – muscovado sugar, natural fruit jams and marmalades, banana chips and coated peanuts, fresh coconut water, coconut-based whitening soaps and personal care items. The pavilion also featured a colorful and vibrant jeepney where guests visiting the pavilion can have their photos taken.
Highlighted activities during the 5-day BruHAS event include the 3rd International Seminar on Halalan Thayyiban Products and Services (SAPPHAT III), a halal business investment seminar, a halal clinic open to the public, and business matching and networking sessions.
The main objectives of BruHAS are creating awareness on the development of the Halal industry, exposure of Halal products and services, and supporting MSMEs in their business ventures to become internationally competitive. BruHAS was first held last year by the Brunei MEMI participated only by local and Brunei-based international companies. This year’s edition is the first time that Brunei has invited participants from other countries. It has grown to showcase MSMEs in products and services that strive to be “Halalan Thayyiban” – a standard beyond the technical halal requirements which factors in the “wholesomeness and quality” of a product or service. END