Brunei Halal Showcase (BruHAS) 2018 Attended by High-Level Delegation

DTI Undersecretary Abdulgani Macatoman pose for a photo with the Philippine delegation comprising of private sector companies exhibitors, and officials from the DTI, DFA and Philippine Embassy

Undersecretary Abdulgani M. Macatoman of the Philippine Department of Trade and Industry, together with Philippine Embassy Chargé d’ Affaires a.i. Pete Raymond V. Delfin, led the Philippine Delegation during the Launching Ceremony of the  Brunei Halal Showcase (BruHAS) 2018 on 08 August 2018 at the International Convention Center (ICC), Bandar Seri Begawan. The event was officially launched by Brunei Minister of Energy, Manpower and Industry (MEMI), Dato Seri Setia Dr. Awang Haji Mat Suny bin Haji Mohd. Hussein.

Also in attendance were Ms. Maria Cynthia Ricafort, Commercial Counsellor of the Philippine Trade and Investment Center based in Singapore; Mr. Gary Auxillian, Director, Office of the Undersecretary for International Economic Relations Office, Department of Foreign Affairs; and officials from the Philippine Accreditation Board,  Zamboanga Ecozone, and the Philippine Embassy.

Immediately after the opening ceremony, Dato Haji Mat Suny, together with Undersecretary Macatoman and Chargé d’ Affaires Delfin, viewed the exhibit featuring more than 100 participants from the food, cosmetics, fashion, pharmaceuticals, household products and Halal services sectors. The participating companies comprised of local, Brunei-based international companies, and invited international companies from the Philippines, Malaysia, Indonesia and Taiwan.

A total of ten private sector companies from the Philippines, in coordination with the Department of Trade and Industry and the Embassy of the Philippines, participated in the BruHAS exhibit held at the ICC. The Philippine Halal pavilion is filled with proudly Philippine-made products from 10 private sector companies that have all received halal certification – muscovado sugar, natural fruit jams and marmalades, banana chips and coated peanuts, fresh coconut water, coconut-based whitening soaps and personal care items. The pavilion also featured a colorful and vibrant jeepney where guests visiting the pavilion can have their photos taken.

Highlighted activities during the 5-day BruHAS event include the 3rd International Seminar on Halalan Thayyiban Products and Services (SAPPHAT III), a halal business investment seminar, a halal clinic open to the public, and business matching and networking sessions.

The main objectives of BruHAS are creating awareness on the development of the Halal industry, exposure of Halal products and services, and supporting MSMEs in their business ventures to become internationally competitive. BruHAS was first held last year by the Brunei MEMI participated only by local and Brunei-based international companies.  This year’s edition is the first time that Brunei has invited participants from other countries.  It has grown to showcase MSMEs in products and services that strive to be “Halalan Thayyiban” – a standard beyond the technical halal requirements which factors in the “wholesomeness and quality” of a product or service. END

 

Philippine Embassy officials led by Chargé d’ Affaires Pete Raymond V. Delfin pose for a photo at the Philippine Halal pavilion

 

Philippine Department of Trade and Industry Undersecretary Abdulgani M. Macatoman in a group photo with Brunei Minister of Energy, Manpower and Industry (MEMI), Dato Seri Setia Dr. Awang Haji Mat Suny bin Haji Mohd. Hussein, other Brunei government senior officials and guests during the launching ceremony of the Brunei Halal Showcase 2018

 

Philippine Department of Trade and Industry Undersecretary Abdulgani M. Macatoman networking with Brunei senior government officials and invited guests who are experts in the halal industry.

 

DTI Undersecretary Macatoman and Brunei Minister Dato Haji Mat Suny gamely pose for a photograph at the Philippine jeepney displayed at the Philippine Halal pavilion

 

Brunei Minister Dato Haji Mat Suny visits the Philippine Halal pavilion with DTI Undersecretary Abdulgani Macatoman and Philippine Embassy Chargé d’ Affaires Pete Delfin